Inteligência Económica

Competitive Intelligence

"THE QUESTION THAT EMERGE..."

"(...) There is no strategic vision without a project of power but the problem is to be able to question the initial projection in a world in revolution, and then to acquire the tools needed for its cropping. New technical and scientific realities, new entrants, new laws: how one company can position itself on a sustainable basis in a changing and complex world? Emerging Markets, demanding consumer, vigilant States … in such a world there can be no real fighting capabilities, real victories, without Competitive Intelligence. One can not rebuild its reputation, adapt himself to revolution in data processing without competitive intelligence. Hence, there will be companies with competitive intelligence "and those who are no longer." There will be no one else but those who will have integrated this structuring method.(…)”

.“(…) The question that emerges then is the firm’s “raison d'être” , the project that sustains it, the aspirations that move it. To be short, it's the firm’s strategy basis that is at stake: everything is to be redefined."

Alice Lacoye Mateus

École de Guerre Économique

in  Pharma - and - CI