China: Análise e Alerta na

" China's Next Great Thing

Though China's factories fill our shelves, it has yet to produce truly powerful global companies or brands. That's about to change.

Has China arrived as a great business competitor? Consider this: You probably aren't using a Lenovo personal computer or a Ningbo Bird cell phone. You may not even have heard of Haier appliances. Chinese-made goods fill American store shelves--but not Chinese brands. China, for all its very real progress and promise, has yet to establish a truly powerful global company.

That isn't so surprising given that China only embraced markets in the 1980s. Its older, state-run companies don't have much to sell overseas, and its best young companies don't yet have the capital and savvy to operate abroad. It's difficult, too, to build a brand in a country where intellectual property is not protected. So Chinese companies have mostly stayed at home, competing brutally there on price. Meanwhile, half of China's exports to the United States are made in factories owned by foreigners; another 25% are designed and marketed abroad.

But global Chinese companies and brands will emerge sooner than you think. They are, in fact, beginning to appear now. They will be pragmatic hybrids, multinational in origin and pieced together from several companies--and quite powerful because of that lineage. Their appearance will be a crucial litmus test: China then will compete with us on all fronts, not just in production. The biggest remaining piece of the global competitive game will be in place.

Chinese companies are advancing quickly in a unique era of fluid value chains. Disintegrating global companies have put proprietary technology up for sale; as a result, developing Chinese companies can leverage the strengths of established businesses. A Chinese automaker can buy a product development team from Italy. Shanghai steelmaker Baoshan buys the best Japanese equipment and technology.

Western companies will also provide established brands that China's companies will ride into global markets. French-owned Thomson, which also owns the RCA brand, and TCL are merging their television businesses into a huge manufacturer with a mixed management team. Li & Fung, based in Hong Kong, will now design, source, and distribute Levi's brand apparel for Wal-Mart. High-cost American and European companies are marrying their still-valuable brands to low-cost Chinese manufacturing..." Continuar a ler AQUI 

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